The Swamp PR Campaign
Created as a final project for my capstone class, Public Relations Campaigns, this was a semester of cumulative work with Gainesville restaurant, The Swamp. We worked with the owner and conducted research to create a campaign for the loved bar/restaurant after a recent move to a new location.
Lululemon Media Kit
Created for Public Relations Writing, this media kit includes work done for a CSR project in collaboration with non-profit Back on My Feet. This contains work such as research, speech writing, interview brief, social media audit and more.
Knox Bistro Marketing Proposal
This marketing proposal was made for PR Entrepreneurship. It involves a campaign for the Dallas restaurant, Knox Bistro made by Phone Eats First, my hypothetical PR company specializing in the food and hospitality industry.
Hermès PR Specialization Report
Cultivated for Principles of Public Relations. This research report includes information on the company, its social media, corporate responsibility, and PR of the brand.
KAT. Fashion Show
This event was created for Advanced Event Management. This was a full semester project for a hypothetical event of our choice. This project includes a full schedule, budget, and marketing materials.
Zara PR Research Paper
This paper was completed for Public Relations Research. This paper was completed over the semester. Secondary research was conducted as well as a focus group and survey.
City Winery Marketing Proposal
This project was created for PR entrepreneurship. I completed this with a partner to make a marketing plan for City Winery in Nashville, TN.
Zara Social Media Campaign
This group project was completed for Social Media Management. The group campaign proposal can be found at this link. The content and channel strategy can be found at this link.